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Treat January as Your Business Soft Launch, Not a Sprint to Burnout
Skip the January burnout. Build your 2026 marketing plan with strategic planning over rushed execution. Planning tips for clarity, brand alignment, and sustainable growth.
theequinoxdigital
Nov 264 min read


[News Release] Equinox Digital Launches Marketing Associates Program to Empower the Next Generation of Creatives
News Release. Equinox Digital’s Associates Program builds inclusion in marketing, empowering diverse creators through mentorship, strategy, and storytelling that drives impact.
theequinoxdigital
Nov 102 min read


Supporting Small Businesses With More Than Your Wallet: The Hidden Impact of Reviews, Shares, and Connection
Learn how to support small businesses without spending this holiday season and why it matters. Discover meaningful ways to build community and help local brands thrive.
theequinoxdigital
Oct 315 min read


Back to Brand: Why Fall Is the New January for Strategy
January is noise, fall is momentum. At Equinox Digital, we help our clients focus on the brand during the fall to drive measurable sales growth and audience connection, the same clarity and team alignment that fuels Thermomix’s global success.
theequinoxdigital
Oct 176 min read


World Mental Health Day 2025: Boundaries, Burnout & Being Real with Edna & Karina
World Mental Health Day 2025: Raw conversations with women entrepreneurs, Founders of Equinox Digital. Karina & Edna get real on boundaries, burnout, biohacking, and the power of support.
theequinoxdigital
Oct 610 min read


Branding vs Marketing: Why Knowing the Difference Can Transform Your Business
Branding and marketing aren’t the same. Learn the key differences, why branding must come first, and how both can transform your business growth.
theequinoxdigital
Sep 263 min read


Gender Equality Week 2025: Breaking Barriers, Building Futures as Women Founders
Gender Equality Week 2025: Women founders receive just 3% of VC funding. Equinox Digital co-founders share what it's really like building as women of colour.
theequinoxdigital
Sep 234 min read


How to Do a Q4 Content Refresh Without Burning Out
Learn how to refresh your Q4 content strategy without burning out your team. Turn 3 core ideas into 15 pieces of content and close the year strong.
theequinoxdigital
Sep 214 min read


Why Authentic Leadership Is the Key to Business Growth: Inclusive Leadership from Women of Colour
Authenticity drives business growth. Insights from women of colour leaders on building trust, resilience, and inclusive leadership.
theequinoxdigital
Sep 26 min read


Black Philanthropy Month 2025: Celebrating Impact and Advancing Equity
Celebrate Black Philanthropy Month 2025 with Vancity Community Foundation. Discover Black-led nonprofits advancing equity, leadership, and lasting impact. Partner with Equinox Digital to amplify your social impact project.
theequinoxdigital
Aug 153 min read


Audience Intimacy in Digital Marketing: The Most Underrated Strategy of 2025
In 2025, brands like Coca-Cola, Lululemon, and Netflix aren’t just selling products, they’re building audience intimacy. Learn how this underrated marketing strategy builds deeper customer connections, increases brand loyalty, and drives 85% higher sales growth through emotional resonance and cultural fluency.
theequinoxdigital
Aug 115 min read


Sell the Feeling, Not the Feature: The Marketing Strategy That Builds Trust, Converts Better, and Sticks Longer
Build deeper audience connection. Learn how emotional marketing outperforms feature-based copy and how to craft content that connects, inspires and motivates customers.
theequinoxdigital
Aug 44 min read


The Social Media Algorithm Didn’t Kill Your Content. Your Strategy Did
Content isn’t underperforming because of the algorithm, t’s because brands are using outdated strategies. This guide breaks down how platform priorities are shifting in 2025 and what you can do to stay visible, relevant, and connected across LinkedIn, Instagram, TikTok, and beyond. Learn how to build adaptive content systems, re-center your brand message, and lead with clarity, not guesswork. Published by Equinox Digital.
theequinoxdigital
Jul 243 min read


How Instagram Just Became the New SEO Frontier: What Brands Need to Know in 2025
Instagram is now part of Google Search. Learn how the July 2025 update transforms Instagram into a powerful SEO tool—and what brands must do to stay visible, rank higher, and drive traffic. Get expert tips from Equinox Digital on optimizing posts, captions, alt-text, and strategy for the new search era.
theequinoxdigital
Jul 224 min read


Brand Voice Examples That Actually Convert
Some brands are instantly memorable because their voice connects and converts. Learn how Glossier, Ben & Jerry’s, Liquid Death and Leila Hormozi use brand voice to build trust, stand out, and turn followers into loyal advocates, then apply their strategies to your own brand.
theequinoxdigital
Jul 74 min read


Platform Burnout Is Real, and It’s Costing You Money
Digital platform burnout, from social media, web to e-mail, is costing your business time, money, and clarity. Learn how content governance, strategic focus, and smarter workflows can help your team scale without burning out. Get actionable insights from Equinox Digital.
theequinoxdigital
Jul 74 min read


How to Choose the Right Marketing Agency in Vancouver: A Strategic Playbook
Looking for the best digital marketing agency in Vancouver? This playbook shows you how to choose a marketing agency that aligns with your business goals. Learn how to evaluate Vancouver agencies based on their niche expertise, pricing models, ROI-driven results, and transparent reporting. Learn the red flags to avoid, smart questions to ask, and why Equinox Digital is a top choice for growing brands in Vancouver and beyond.
theequinoxdigital
Jul 26 min read


Why Outsourcing Your Marketing Might Be the Smartest Money Move You Make This Year
Tired of juggling marketing with everything else on your plate? Learn why outsourcing to the right marketing agency could save you time, money, and stress, while helping you grow faster and show up better online.
theequinoxdigital
Jun 233 min read


7 SEO Mistakes That Are Killing Your Visibility (And How to Fix Them)
Struggling to rank on Google? Fix these 7 common SEO mistakes hurting your visibility, and learn how to build lasting brand authority through search.
theequinoxdigital
Jun 193 min read


Social Media Do’s and Don’ts for Running Your Online Business or Brand Presence
Master the do’s and don’ts of social media for B2B brands. Learn how to build a purposeful, human, and revenue-generating presence across LinkedIn, Instagram, and more, without chasing trends or losing your brand voice. Actionable tips from Equinox Digital.
theequinoxdigital
Jun 136 min read
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