Blog Posts

Long-term brand storytelling builds trust through consistency, not trends. Learn why relationship-based storytelling creates lasting recognition and how to move beyond situationship marketing.

Skip the January burnout. Build your 2026 marketing plan with strategic planning over rushed execution. Planning tips for clarity, brand alignment, and sustainable growth.

News Release. Equinox Digital Mentorship Program builds inclusion in marketing, empowering diverse creators through mentorship, strategy, and storytelling that drives impact.

Learn how to support small businesses without spending this holiday season and why it matters. Discover meaningful ways to build community and help local brands thrive.

January is noise, fall is momentum. At Equinox Digital, we help our clients focus on the brand during the fall to drive measurable sales growth and audience connection, the same clarity and team alignment that fuels Thermomix’s global success.

World Mental Health Day 2025: Raw conversations with women entrepreneurs, Founders of Equinox Digital. Karina & Edna get real on boundaries, burnout, biohacking, and the power of support.

Branding and marketing aren’t the same. Learn the key differences, why branding must come first, and how both can transform your business growth.

Gender Equality Week 2025: Women founders receive just 3% of VC funding. Equinox Digital co-founders share what it's really like building as women of colour.

Learn how to refresh your Q4 content strategy without burning out your team. Turn 3 core ideas into 15 pieces of content and close the year strong.

Authenticity drives business growth. Insights from women of colour leaders on building trust, resilience, and inclusive leadership.

Celebrate Black Philanthropy Month 2025 with Vancity Community Foundation. Discover Black-led nonprofits advancing equity, leadership, and lasting impact. Partner with Equinox Digital to amplify your social impact project.

In 2025, brands like Coca-Cola, Lululemon, and Netflix aren’t just selling products, they’re building audience intimacy. Learn how this underrated marketing strategy builds deeper customer connections, increases brand loyalty, and drives 85% higher sales growth through emotional resonance and cultural fluency.

Build deeper audience connection. Learn how emotional marketing outperforms feature-based copy and how to craft content that connects, inspires and motivates customers.

Content isn’t underperforming because of the algorithm, t’s because brands are using outdated strategies. This guide breaks down how platform priorities are shifting in 2025 and what you can do to stay visible, relevant, and connected across LinkedIn, Instagram, TikTok, and beyond. Learn how to build adaptive content systems, re-center your brand message, and lead with clarity, not guesswork. Published by Equinox Digital.

Instagram is now part of Google Search. Learn how the July 2025 update transforms Instagram into a powerful SEO tool—and what brands must do to stay visible, rank higher, and drive traffic. Get expert tips from Equinox Digital on optimizing posts, captions, alt-text, and strategy for the new search era.

Some brands are instantly memorable because their voice connects and converts. Learn how Glossier, Ben & Jerry’s, Liquid Death and Leila Hormozi use brand voice to build trust, stand out, and turn followers into loyal advocates, then apply their strategies to your own brand.

Digital platform burnout, from social media, web to e-mail, is costing your business time, money, and clarity. Learn how content governance, strategic focus, and smarter workflows can help your team scale without burning out. Get actionable insights from Equinox Digital.

Looking for the best digital marketing agency in Vancouver? This playbook shows you how to choose a marketing agency that aligns with your business goals. Learn how to evaluate Vancouver agencies based on their niche expertise, pricing models, ROI-driven results, and transparent reporting. Learn the red flags to avoid, smart questions to ask, and why Equinox Digital is a top choice for growing brands in Vancouver and beyond.

Tired of juggling marketing with everything else on your plate? Learn why outsourcing to the right marketing agency could save you time, money, and stress, while helping you grow faster and show up better online.

Struggling to rank on Google? Fix these 7 common SEO mistakes hurting your visibility, and learn how to build lasting brand authority through search.