Brand Voice Examples That Actually Convert
- theequinoxdigital
- Jul 7
- 4 min read
If you have ever wondered why some brands instantly catch your attention while others feel bland or forgettable, the secret sauce is often brand voice. But wait, what even is that?
Brand voice is the personality your brand adopts when communicating. Think of it like the way your favourite person texts you, emails you, or hypes you up. It is consistent, recognizable, and feels like them. That is what your brand should sound like.
This blog is a beginner-friendly, search engine-optimized guide to help you understand brand voice using real-world examples. We will show you how top brands use their voice to stand out and get customers to take action.
What Is Brand Voice and Why Should You Care
Brand voice is not just the words you use. It is how you say them. It is the vibe, the tone, and the personality that comes through in your emails, social media posts, website copy, and even product packaging.
A strong brand voice:
Builds recognition so people remember you
Makes your brand feel human and trustworthy
Helps you stand out in a crowded market
Encourages people to take action like signing up, buying, or following
Brand Voice Example One: Playful and Friendly - Glossier
What They Do: Glossier is a beauty brand.
Brand Voice Vibe: Warm bestie who loves skincare and is fun to chat with.
Where You See It: Product descriptions, email headers, Instagram captions.
Example: “Skin first. Makeup second. Smile always.”
Why It Works: Their voice is soft and welcoming. It does not pressure you to buy. It invites you to be part of a community. That approach builds loyalty and trust, which makes people want to support them.
Brand Voice Example Two: Straightforward and Expert - Leila Hormozi
What She Does: Leila is a business and marketing expert.
Brand Voice Vibe: Confident leader who tells it like it is.
Where You See It: LinkedIn posts, business content, strategy videos.
Example: Most people burn out on content because they post for the algorithm not their audience. Post to add value to others and the rest will follow.
Why It Works: Her voice is clear and powerful. It speaks to business owners who want real results. People trust her because she is honest, and that converts followers into clients.
Brand Voice Example Three: Edgy and Fun - Liquid Death
What They Do: Liquid Death sells canned water.
Brand Voice Vibe: Loud, funny, and totally unexpected.
Where You See It: Their website, packaging, social media.
Example: “Murder your thirst.”
Why It Works: It is so unusual that you have to look twice. They use humor and boldness to turn something simple like water into a cult brand. People love brands that do not take themselves too seriously.
Brand Voice Example Four: Supportive and Real - The Honey Pot Company
What They Do: Natural feminine care products.
Brand Voice Vibe: Caring, inclusive, and informative.
Where You See It: Product pages, Instagram, FAQs.
Example: “Made by humans with vaginas, for humans with vaginas.”
Why It Works: The Honey Pot Co.’s voice is direct and inclusive. It makes customers feel seen, supported, and safe. When people feel understood, they are more likely to buy.
Brand Voice Example Five: Bold and Activist - Ben and Jerry’s
What They Do: Ice cream and social justice advocacy.
Brand Voice Vibe: Friendly but fearless. Activist and approachable.
Where You See It: Blog posts, packaging, social media.
Example: “Democracy is in your hands. Use it. Vote.”
Why It Works: Ben & Jerry combines a lovable product with serious causes. This blend of joy and justice helps them attract loyal customers who care about social impact as much as flavour.
How to Create Your Own Brand Voice
Even if you are new to marketing or building a business, you can create a clear and powerful brand voice. Here is a beginner-friendly and search-optimized process:
Think of your brand like a person. Is it funny, kind, serious, or bold? Write down three to five personality traits.
Look at what your audience likes. What words or phrases do they use? Are they casual or formal? Use this to shape your tone.
Try a few drafts. Write a simple message in three different ways. One casual, one professional, and one playful. Which one feels most like you?
Create a brand voice guide. Include your voice traits, sample phrases, and writing tips so your voice stays consistent across your content.
Final Thoughts
A strong brand voice is the difference between sounding like every other business and sounding like you. Whether you want to be funny, inspiring, bold, or calm, your voice should feel real and easy to recognize.
And remember, if your voice is not connecting with your audience, it may be time for a refresh.
Want help creating a brand voice that actually converts? Book a free strategy session with Equinox Digital. We will help you find your voice and make sure your message connects and converts.
Ready to build your brand voice from scratch?
Visit www.equinoxdigital.ca and explore how our team can help you create content that builds trust and drives growth.
