About Us

Our
Story

Get to Know Us

Equinox Digital was built to bring clarity to brands that want to grow with purpose. As a BIPOC women-led agency, we blend strategy and storytelling to create marketing that feels human, culturally grounded, and effective.

We partner with founders and organizations to reach the right audience and scale with confidence. Through clarity, structure, and creative strategy, we help you grow without the guesswork or burnout.

Our Philosophy

We market businesses for growth, innovation, and proven brand authority. We shape brands through inclusive storytelling and strategy. If you want a brand that people trust, remember, and feel represented by, Equinox Digital is your strategic partner.

Global Perspective

From small to mid-size businesses to global brands, our team builds scalable systems that work across cultures, countries, industries, and markets.

Strategic Creativity

We don’t guess. We analyze. Every idea is grounded in data, audience insights, and market trends, then elevated through strong creative execution.

Quality Execution

Content messaging and multimedia visuals are only as powerful as the strategy behind them. We build content systems that align with your goals, values, and identity.

Meet the Team

Founder and Chief Digital Marketing and Innovation Officer

Edna Batengas

Edna Batengas is a globally experienced brand strategist and creative leader with over 10 years of experience shaping standout brands across continents. She brings together go-to-market strategy, brand development, creative direction, and growth marketing to build digital ecosystems that are not only compelling but high-converting.

With a background rooted in technology, communications, digital and event marketing, and publishing. Edna has worked with clients across North America, Europe, Africa, the Middle East, and Australia, helping them turn fragmented ideas into clear, intentional brands using business marketing strategies.

Her portfolio spans sectors including tech, private education, healthcare, nonprofit, retail, and consumer packaged goods (CPG), showcasing her versatility and insight across industries. Edna thrives at the intersection of storytelling and strategy, turning bold ideas into brands that lead.

Founder and Chief Innovation and Digital Marketing Officer

Karina Perez

Karina is a digital marketing strategist and innovation leader passionate about creating seamless digital experiences that move people and brands forward. As the Founder and Chief Innovation & Digital Marketing Officer at Equinox Digital, she brings a unique blend of creativity, technical expertise, and strategic thinking to every project.

With over eight years of experience leading human-centered digital transformation initiatives, Karina has worked across global consumer technology brands, federal government communications, education, and
non-profit sectors. She champions data-driven digital marketing, using real insights to craft strategies and experiences that grow audiences, boost conversions, and deepen brand impact.

Brand, Design & Creative Strategy Associate

Alicia Luna

Alicia is a full‑stack marketer and creative brand strategist who thrives at the intersection of innovation, strategy, and performance. She has 10+ years blending creativity with intent, crafting thoughtful brand narratives and visual systems that inspire connection and spark engagement.

With a background spanning digital marketing, brand development, creative direction, and experiences design, Alicia brings a comprehensive, human‑centered approach to every project. She is passionate about shaping ideas into distinctive, authentic brands that not only capture attention but build communities, creating lasting, positive impact and results.

Brand Marketing Associate

Harsimran (Simi) Dhillon

Simi is a marketing associate and final-year Marketing Management student specializing in social media marketing, event marketing, and product marketing. She combines creativity and strategic thinking to build impactful marketing campaigns that connect with audiences.

As a senior student in Marketing Management, Simi has developed a strong understanding of the psychology behind advertising, strategic campaign planning, and public speaking. She has worked across software development, music, and social events, bringing a well-rounded perspective on marketing and audience engagement.

Simi is passionate about building long-term strategies that drive campaign growth and meaningful engagement. She believes that strong engagement builds trust with consumers and creates lasting relationships that ultimately lead to conversions and brand loyalty.

Why Equinox?

Balance. Strategy. Growth.

An equinox is a moment of balance and renewal. It marks a reset before growth begins. We bring that same clarity and intention to every brand we work with.

By balancing bold storytelling with data-driven strategy, we help brands build momentum, deepen connection, and grow with confidence.

Our work supports sustainable growth while creating meaningful relationships that serve both businesses and the communities they reach.

Who We Work With

Most brands compete for attention. We help you earn it. Our work brings clarity, structure, and strategy to marketing that supports real business growth.