About Us
Equinox Digital is a BIPOC women-led full-service digital marketing and communications agency for founders, teams, and organizations who want to grow with intention and impact.
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We bring strategy and storytelling together to help brands build visibility and connection with diverse audiences. Our approach centers on representation, equity, and authentic storytelling, creating work that reflects people and drives cultural and business impact. We craft marketing campaigns that respect cultural nuance and ensure representation is integrated into every strategy.
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We bring the clarity, structure, and creative strategy your brand needs to scale, without the guesswork or burnout.
Why “Equinox”?
An equinox is a moment of balance and renewal. It marks a reset point before change. This is what we bring to every brand we work with: clarity, momentum, and strategic direction.
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Just as an equinox balances day and night, we balance bold storytelling with backed strategy to help you lead every season of growth.
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Our goal is to help brands grow in every season while building meaningful relationships that serve communities with purpose.
The Meaning Behind "Equinox"
An equinox is a moment of balance, renewal, and transformation.
Equinox Digital helps brands align identity with visibility, story with strategy, and tradition with innovation, so you can lead through every season of growth.
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We don’t just market businesses, we position them for longevity, innovation, and unshakable brand authority.
Our Brand Philosophy
Global Perspective
From small to mid-size businesses to global brands, our team builds scalable systems that work across cultures, countries, industries, and markets.
Strategy-Driven Creativity
We don’t guess. We analyze. Every idea is grounded in data, audience insights, and market trends, then elevated through strong creative execution.
Brand Strategy Meets Execution
Content messaging and multimedia visuals are only as powerful as the strategy behind them. We build content systems that align with your goals, values, and identity
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Our Promise
We market businesses for growth, innovation, and unshakable brand authority. We shape brands through inclusive storytelling and strategy.
If you want a brand that people trust, remember, and feel represented by, Equinox Digital is your strategic partner.
✓ For startups, we lay the foundation.
✓ For established brands, we expand reach and drive business growth with measurable impact.
✓ For legacy names, we keep your positioning at the forefront, while driving strategic evolution for tomorrow's market.
Our Team
Edna Batengas
Founder and Chief Brand Strategy and Innovation Officer
Edna Batengas is a globally experienced brand strategist and creative leader with over 10 years of experience shaping standout brands across continents. As the Founder and Chief Brand & Strategy and Innovation Officer of Equinox Digital, she brings together go-to-market strategy, brand development, creative direction, and growth marketing to build digital ecosystems that are not only compelling but high-converting.
With a deep background in communications and digital marketing, Edna has worked with clients across North America, Europe, Africa, the Middle East, and Australia, helping them turn fragmented ideas into clear, intentional brands.
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Her portfolio spans sectors including tech, private education, healthcare, nonprofit, retail, and consumer packaged goods (CPG), showcasing her versatility and insight across industries. Edna thrives at the intersection of storytelling and strategy, turning bold ideas into brands that lead.
Loves: Brand Strategy, Storytelling, SEO & Automation​
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Karina Perez
Founder and Chief Innovation & Digital Marketing Officer​
Karina is a digital marketing strategist and innovation leader passionate about creating seamless digital experiences that move people and brands forward. As the Founder and Chief Innovation & Digital Marketing Officer at Equinox Digital, she brings a unique blend of creativity, technical expertise, and strategic thinking to every project.
With over eight years of experience leading human-centered digital transformation initiatives, Karina has worked across global consumer technology brands, federal government communications, education, and
non-profit sectors. She champions data-driven digital marketing, using real insights to craft strategies and experiences that grow audiences,
boost conversions, and deepen brand impact.
Loves: UX and the art of customer journey mapping
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Who We Work With
Equinox Digital supports businesses across:
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Tech & SaaS
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Wellness & consumer brands
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Education
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Government & Public Sector Initiatives
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Travel & tourism
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Real estate & property
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And more.
If you're building a brand that people trust, remember, and choose again, we're your team.
What We Do
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Brand Development & Messaging
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Digital Content Strategy
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Social Media Marketing
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Campaign Management
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SEO & Growth Marketing
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Web Management & Content Systems
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Paid Media
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Email Marketing
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Backed Strategy. Proven Results.
Our signature process includes:
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Auditing your brand and platforms
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Mapping audience insights and growth opportunities
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Building your strategic marketing roadmap and storytelling-driven content
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Executing integrated digital campaigns across channels
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We analyze performance data to continuously optimize for market leadership and sustainable growth
