Go-to-market strategy for technical & mission-driven founders who need to scale fast.
At Web Summit, attention is easy. After Web Summit, conversion is everything. You don't have a product problem. You have a clarity problem.
If investors don’t get it in 30 seconds, you lose them.
If buyers don’t see value fast, they bounce.
We build the narratives that actually convert, so your website and pitch deck do the selling for you.
Strategic Growth Packages
You could spend $50,000 to $300,000+ a year building an in-house marketing team. Equinox gives you direct access to founder-led brand strategy, corporate communications, and creative direction, without the agency markups.
Lock in these bundled rates to maximize your Q2 runway. Exclusive pricing available through June 15, 2026.
Ready to get started? Secure your package today with a 50% deposit. We also offer an optional 3-month, interest-free payment plan. Your budget is tight, this makes it easier.
Package 1:
Brand Strategy & Go-To-Market Foundation
Built for brands preparing to launch, reposition, or strengthen their market presence with a clearer strategy and stronger digital visibility.
What's Included
Strategic Brand & Go-To-Market Blueprint
A 15–20 page strategy deck outlining:
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Brand and competitive audit
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Audience and positioning insights
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Launch campaign blueprint
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Content and messaging direction
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Email marketing strategy outline
Website Messaging Refresh
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Refresh of your homepage copy plus 1 strategic landing page designed to improve clarity, conversion, and brand positioning.
Strategic Content Roadmap + 2-Month Content Sprint
A fast-tracked content system designed to build visibility and momentum.
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Content pillar strategy
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6 short-form video/Reel concepts
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4 carousel posts
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2 static branded posts
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Full social media management
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Monthly analytics snapshot and performance insights
Strategy Sessions
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2 collaborative strategy sessions for alignment, positioning, and campaign direction.
Timeline: 6–12 weeks
Investment
Promotional Rate $9,800 CAD (Regular $14,000 CAD)
Package 2:
Institutional Trust Catalyst
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Built for organizations ready to strengthen credibility, visibility, and institutional trust.
We help founders navigating highly regulated markets (healthcare, fintech, govtech) turn technical information into clear, accessible communications.
What's Included
Corporate Communications Toolkit
A strategic communications guide including:
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Persona-based messaging framework
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Brand voice and tone guidelines
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Key messaging development
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PR and media pitch templates
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Organizational boilerplate language
Website Messaging Refresh (Up to 6 Pages)
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Strategic rewrite of key website pages to improve clarity, trust, positioning, and audience engagement.
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Includes SEO-conscious and stakeholder-focused messaging refinement.
Executive Thought Leadership Sprint (2 Months)
Position your leadership team as industry voices through:
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4 ghostwritten executive articles
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4 LinkedIn thought leadership posts
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Monthly strategy check-in
Timeline: 6–8 weeks
Investment
Promotional Rate $7,000 CAD (Regular $9,500 CAD)
Package 3:
Impact Storyteller
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Not looking for a full package?
Reach out to discuss custom pricing
for à la carte services.
Designed for organizations ready to strengthen public trust, attract aligned partners, and communicate their impact with greater clarity and confidence.
What’s Included
Impact Storytelling Messaging Guide
A strategic 10–15 page communications guide that defines your core messaging, positioning, audience language, brand voice, impact proof points, and donor/stakeholder messaging.
Website Messaging Refresh
Strategic rewrite of up to 6 key website pages to improve storytelling, clarity, engagement, and trust while aligning with SEO and partnership goals.
Executive Impact Snapshot
A professionally designed visual impact summary featuring key metrics, outcomes, and storytelling elements for donor outreach, sponsorship conversations, and stakeholder presentations.
Social Media Content Strategy
A 30-day communications roadmap with content pillars, campaign themes, storytelling prompts, post ideas, and awareness-building strategies for your internal team.
Strategy Session
One 90-minute collaborative messaging and positioning session with your leadership or communications team.
Timeline: 4–6 weeks
Investment
Promotional Rate $5,800 CAD (Regular $7,500 CAD)
Payment plans available for qualifying organizations.
Ready to Scale? Claim Your Strategy
Consultation
You don't have enough time. We know. That is exactly why our intake form takes exactly 3 minutes.
Answer 4 quick questions (including your budget range) so we can tailor our consultation entirely around your specific bottlenecks.
No fluff. No generic sales pitches. Just a focused conversation on how to unlock your growth.
About the Founders
Featured in
Edna Batengas
Founder & Chief Brand Strategist
10+ years of global experience shaping standout brands across North America, Europe, Africa, the Middle East, and Australia.
Karina Perez
Founder & Chief Innovation Officer
10 years of expertise leading human-centered digital transformation across federal government, municipal communications, and global tech.
FAQ
What if I need a custom package?
Meet with the experts during a discovery call and we’ll build a tailored proposal specific to your needs. Optional: fill out the intake form.
“It won't work for me. My product is too niche."
We specialize in complex, highly-regulated, and technical industries. If you have a B2B SaaS, HealthTech, or CleanTech product and services, we already speak your language.
Do you offer ongoing support after the project?
Yes, we’re a long-term partner. We offer standardized packages for content marketing, website publishing, social media, as well as, fractional support to help you execute your new strategy.
"I didn't meet you at Web Summit. Can I still apply?"
Yes. While curated for Web Summit attendees, if you are a founder or builder who needs strategic support right now, contact us to book a consultation.
What exactly happens in the Strategy Consultation?
That depends on you. If you fill out our quick 3-question intake form before we talk, we skip the basic "get to know you" phase. We dive straight into solving your biggest bottleneck and outlining a custom plan. If you haven't filled out the form, we will use the time for a basic discovery chat to uncover where your growth is stalling.
